Call it a comeback: Diamond launches retailer-focused campaign

The comics distributor launches a social media campaign called #BacktheComeback, with plans to hold a charity auction this summer.

As they prepare to start shipping comics to retailers again, Diamond Comics Distributors has announced a new campaign to “shine a light on the unique relationship consumers have with their local comic and game retailers while raising funds to support restart efforts.” Called the “Back the Comeback” campaign, it already has a website, a throwback logo that recalls the Comics Code Authority and T-shirts, which they are selling to raise money for charity.

“To say these last few months have been challenging would be an understatement,” said Steve Geppi, Chairman and CEO, Geppi Family Enterprises, in a press release. “I have heard from many retailers and everyone is excited about safely reopening, restarting and rebuilding. I truly believe that our comeback will be bigger than our setback and am excited to kick off this campaign in support of our industry and our retailers.”

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