Diamond, others respond to DC’s direct market decision

Retailers, publishers and industry react to DC dropping Diamond as a distributor.

DC’s announcement that they’ve ended their relationship with Diamond Comics Distributors in favor of working with Lunar and UCS, the two distributors that sprung into being during the coronavirus pandemic, sent shockwaves through the industry yesterday.

Diamond founder Steve Geppi responded to the news with a message of his own to retailers:

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DC Comics drops Diamond as they shift completely to Lunar, UCS

After 25 years, DC will distribute their comics to shops without the help of the industry’s traditional distributor.

DC Comics is cutting ties with Diamond Comics Distributors and will use the two new distributors that came into existence during the coronavirus pandemic to deliver comics to retailers.

Lunar Distribution and UCS Comic Distributors, the distributors with ties to comics retailers Discount Comic Book Service and Midtown Comics, will distribute periodicals to stores. Retailers can also order books through Penguin Random House, who handle DC’s trades and graphic novels for the book trade.

“After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship,” a spokesperson from DC told The Hollywood Reporter. “Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the Direct Market with best in class service and the fans with the world’s greatest comic books.”

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Call it a comeback: Diamond launches retailer-focused campaign

The comics distributor launches a social media campaign called #BacktheComeback, with plans to hold a charity auction this summer.

As they prepare to start shipping comics to retailers again, Diamond Comics Distributors has announced a new campaign to “shine a light on the unique relationship consumers have with their local comic and game retailers while raising funds to support restart efforts.” Called the “Back the Comeback” campaign, it already has a website, a throwback logo that recalls the Comics Code Authority and T-shirts, which they are selling to raise money for charity.

“To say these last few months have been challenging would be an understatement,” said Steve Geppi, Chairman and CEO, Geppi Family Enterprises, in a press release. “I have heard from many retailers and everyone is excited about safely reopening, restarting and rebuilding. I truly believe that our comeback will be bigger than our setback and am excited to kick off this campaign in support of our industry and our retailers.”

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