Matt Furie is taking back Pepe the Frog—and he’s not holding back. Last month, the creator of the cartoon frog sent his lawyers after Eric Hauser, who had used Pepe as one of the lead characters in a painfully Islamophobic children’s book, and now those same lawyers have issued a flurry of cease-and-desist letters and DMCA takedown requests to other copyright infringers and those who host them.
Matthew Gault reports on Motherboard that cease and desist orders have been sent to Richard Spencer, Mike Cernovich, Tim Gionet (a.k.a. “Baked Alaska”), and the r/the_Donald subreddit. The C&D letters explicitly state that the next step will be to hit the infringers in the wallet:
Furie’s legal team makes clear that Furie plans to ask Spencer, Cernovich, and Baked Alaska for money in addition to demanding they stop using Pepe’s image: “After we have received confirmation that you have ceased infringement, we will contact you to discuss what additional information we need from you to calculate the appropriate amount of damages,” the letters read.
Furie’s legal team has also issued DMCA (Digital Millennium Copyright Act) takedown requests to Amazon, Google Play, and Reddit, naming specific pages that host infringing images. Gionet’s book Meme Magic: Secrets Revealed, which has Pepe on its cover, is no longer available on Amazon, and Google Play has dropped his app Build the Wall: The Game. (Apple has already banned Pepe from its App Store.)