Sitcomics, a comics publisher based in Santa Monica, is rolling out Binge Books, a line of 64-page comics priced at $3.99, with a new strategy that they call “Sell-Through Distribution”: Bypassing the usual distribution system, they will go directly through retailers. They will start distributing a free catalog to retailers on January 3; customers can order the comics until January 25, and they will be delivered on January 31, a much faster turnaround than standard distribution. The comics will also be returnable by retailers.
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