Comics Lowdown: Graphic novel sales are up, floppies are flat

The comics market is growing, but monthly comics are not. Also: A week of great comics articles from NPR!

By the Numbers: The comics market increased by 5% to a total of $1.085 billion in 2016, according to an estimate by Milton Griepp of ICv2 and John Jackson Miller of Comichron. Graphic novels sold in bookstores accounted for almost all the growth, however; they were up 16%, while sales of monthly comics in comic shops, on newsstands, and in digital format remained flat. Griepp saw the graphic novel growth as evidence that the market is expanding, as more women and children find graphic novels, while Miller credited Marvel’s Star Wars comics and DC’s Rebirth event.

Whatever Happened to comiXology? Three years after the largest digital comics service was purchased by Amazon, they still have plenty going on, says comics-biz maven Rob Salkowitz, including using Amazon’s “affinity marketing” (if you liked this, you’ll like that) tools, expanding to foreign audiences, and bringing in new readers via the ComiXology Unlimited, Kindle Unlimited, and Prime Reading programs.

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Comics Lowdown: IDW adapts ‘The Force Awakens,’ Ringos slated for BCC

Plus: Jack Kirby and William Messner-Loebs to receive the Bill Finger Award, why millennials like webcomics and more.

IDW announced its all-ages Star Wars Adventures comic series a few months ago, but they sprang a surprise this week: In August, they will publish an 80-page graphic novel adaptation of the movie Star Wars: The Force Awakens. The graphic novel, which is also intended for younger readers, is part of Disney’s Journey to Star Wars: The Last Jedi publishing program, which is designed to gin up excitement for the eighth movie, Star Wars: The Last Jedi, which will be out in December. The writer of the adaptation is Alessandro Ferrari, and the art is provided by “a group of Disney artists intended to bridge the gap between Star Wars and traditional Disney animation, making it more attractive for younger audiences.” You’d think people with that sort of ability would merit an actual name credit, but I guess not. This same anonymous group has done other Star Wars graphic novel adaptations that were published by Disney Lucasfilm Press, and in fact, Bleeding Cool notes that this graphic novel was announced in an article about them almost a year ago. That means the big news is really the publisher—it looks like IDW, will launch Star Wars Adventures in September, is becoming the chief publisher of Star Wars comics for young readers.

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