Legal: Salt Lake Comic Con tried to “hijack” the Comic-Con brand name, an attorney for Comic-Con International said in opening arguments in the trademark suit between the two convention organizers. “You don’t need to use ‘Comic-Con’ in your name to identify your comic and popular-arts convention,” said Comic-Con International attorney Callie Bjurstrom. In making a distinction between the two, she said “Convention is a generic term. Comic-Con is a brand.” Salt Lake Comic Con attorney Michael Katz, on the other hand, said that Salt Lake organizers merely followed existing practice when adopting the comic con name, as many other conventions had before them: “They used the same formula: Salt Lake to refer to where they were, and Comic Con to refer to what they were,” he said.
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