In a move that would make Team Mystic proud, Valiant has announced they are sponsoring “special Pokémon Go sponsorship program” to lure potential new readers into comic shops in New York and California.
According to the press release, Pokémon Go players can “join the excitement as your local comic shop transforms into your next PokéStop when Valiant drops Pokémon Go Lures at a slate of specially designated comic book retailers.” If you aren’t familiar with the worldwide sensation that is Pokémon Go, the virtual-reality-meets-actual-reality game combines the popular “Gotta catch’em all” collector’s drive that naturally comes with the Pokémon franchise with getting off the couch and walking around. Some have already suggested using it as a way to lure folks to polling places this November, so why not comic shops as well?
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