Substack moves into comics with Tynion IV, Hickman, Ahmed + more

The email newsletter platform makes a big leap into digital comics this week with a deal that could ‘redefine the next few decades of our industry,’ according to James Tynion IV.

News broke today that several comics creators will begin publishing comics via Substack, the email newsletter platform that’s been making a concentrated push to recruit content creators of all sorts to its subscription-model service.

According to the New York Times, Jonathan Hickman, James Tynion IV, Saladin Ahmed, Molly Ostertag and Scott Snyder will publish new comic book stories, essays and how-to guides on the platform. Several of these creators already have existing newsletters on Substack, but starting today they’ll offer a paid option that will give you access to future creator-owned comics. Others, like Ostertag, launched their newsletter today.

As The Beat reported a couple of months ago, former Amazing Spider-Man writer Nick Spencer is involved, serving as a liaison between the creators and Substack. The creators will be paid by Substack, who will keep any revenue for the first year, and only 10 percent after that. According to Tynion, his deal is the kind “I was dreaming would fall out of the sky and into my lap,” he said in his Tiny Onion newsletter today.

“I think this is the best deal for creators the comics industry has ever seen, and with some ambition and some ingenuity, I think this deal, and deals like it, are going to redefine the next few decades of our industry,” Tynion said.

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