Valiant lures Pokémon Go players into comic shops

Limited-time Pokémon Go lures sponsored by Valiant will be dropped at 11 retailers in New York and California.

In a move that would make Team Mystic proud, Valiant has announced they are sponsoring “special Pokémon Go sponsorship program” to lure potential new readers into comic shops in New York and California.

According to the press release, Pokémon Go players can “join the excitement as your local comic shop transforms into your next PokéStop when Valiant drops Pokémon Go Lures at a slate of specially designated comic book retailers.” If you aren’t familiar with the worldwide sensation that is Pokémon Go, the virtual-reality-meets-actual-reality game combines the popular “Gotta catch’em all” collector’s drive that naturally comes with the Pokémon franchise with getting off the couch and walking around. Some have already suggested using it as a way to lure folks to polling places this November, so why not comic shops as well?

The lures only last for a limited time, so watch Valiant’s Twitter feed for details on when they’ll be available. And hopefully they’ll spread this to other parts of the country as well. Participating retailer include:

Bulletproof Comics
4506 Fort Hamilton Pkwy, Brooklyn, NY 11219

Carmine Street Comics
34 Carmine St, New York, NY 10014

Comickaze Comics Books and More
Madison Square Shopping Center
5517 Clairemont Mesa Blvd, San Diego, CA 92117

Collector’s Paradise
7131 Winnetka Ave, Winnetka, CA 91306

Forbidden Planet
832 Broadway, New York, NY 10003

Hi De Ho Comics
1431 Lincoln Blvd, Santa Monica, CA 90401

Level Up Entertainment
Hamilton Mall, 4403 E Black Horse Pike, Mays Landing, NJ 08330

Meltdown Comics & Collectibles
7522 Sunset Blvd, Los Angeles, CA 90046

Midtown Comics Downtown
64 Fulton St, New York, NY 10038

Midtown Comics Grand Central
459 Lexington Ave, New York, NY 10017

Midtown Comics Time Square
200 W 40th St, New York, NY 10018

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