Legal: Comic-Con International won its trademark suit against Salt Lake Comic Con on Friday, when a jury determined that “comic con” is a trademark, and that Salt Lake Comic Con’s use of it was likely to confuse the public. However, the jury did not grant CCI the $12 million in damages that was requested in the lawsuit; stating they did not believe the infringement was intentional, they awarded CCI $20,000 for advertising to clear up any confusion.
Rob Salkowitz lays out the history of the case and the possible implications at Forbes, pointing out that some conventions already pay CCI a licensing fee for the use of the term. He also noted that the organizers of SLCC, Dan Farr and Bryan Brandenburg, tried to paint themselves as the Davids to CCI’s Goliath and ran a crowdfunding campaign to pay for their legal fees—but they also gave themselves $225,000 in bonuses. At the trial, however, CCI produced a survey that showed more than 70 percent of respondents identified the term “comic con” with the San Diego event.
In a statement released later that day, CCI reiterated that the trademark was theirs and that they had worked for almost 50 years to build that brand. “From the beginning all that we asked of the defendants was to stop using our Comic-Con trademarks,” the statement said. “Today we obtained a verdict that will allow us to achieve this. For that we are grateful.”