As DC prepares for both a new comics era in October and the launch of the DC Studios slate headed up by James Gunn (starting with Creature Commandos, whose trailer dropped at SDCC), the company unveiled the return of its DC Bullet logo.
“For me, there is no better way to celebrate the power of our storytelling, and usher in this new era of creative unity at DC, than bringing this powerful, iconic mark back into the world—back to its rightful place of prominence, on the front covers of everything DC,” said Jim Lee, DC’s president, publisher and chief creative officer, on the company’s LinkedIn feed. Lee revealed the change back to the older logo during his panel in San Diego today.
Gunn echoed those comments on his social media, noting “When Peter [Safran] and I formed DC Studios we immediately knew what logo we wanted to use.”
The DC Bullet logo, as it’s called, was created by Milton Glaser, and DC began using it in 1976. Todd Klein has a great post about the logo, showing its history and the many iterations of it over the years. DC stopped using it in 2005, and has gone through several iterations since then.
You can read more about DC’s decision to change the logo over on Variety.