Coca-Cola and Marvel has teamed up for a new marketing program that includes Marvel Comics characters appearing on cans, along with a TV commercial, prizes and an immersive augmented reality experience.
Titled Coca-Cola x Marvel: The Heroes, the campaign will bring a line of exclusive cans and bottles of Coca-Cola and Coca-Cola Zero Sugar products that will feature more than 30 Marvel characters in red, white and black tones. Cans will feature Hulk, Iron Man, Black Panther, Deadpool, Juggernaut, Nick Fury, Super Skrull, Cable and more.
The real star here, though, has to be the fun new commercial. Not only is it set in a comic shop, but it also features the comic book versions of Colossus, Daredevil, Black Widow and more trying to deliver a bottle of Coke to an employee:
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