The Digital Picture: ICv2 posts an interview with comiXology CEO David Steinberger, who talks about the platform’s gradual shift from something resembling a comic shop selling single issues to a more comprehensive service; how the company’s acquisition by Amazon three years ago has changed things; and the impact of ComiXology Unlimited, their all-you-can-read service, in terms of bringing in new readers:
One of the figures we’ve been sharing is that publishers that have been with [ComiXology Unlimited] for the year have seen overall double-digit growth this year. That’s totally opposite to what’s going on in the Direct Market.
One of the keys to their success is “personalization,” letting users tailor the experience and focus on what they are interested in—and, a la Amazon, recommend more items based on what they are reading already.
Continue reading “Comics Lowdown: The impact of ComiXology Unlimited”