By the Numbers: The comics market increased by 5% to a total of $1.085 billion in 2016, according to an estimate by Milton Griepp of ICv2 and John Jackson Miller of Comichron. Graphic novels sold in bookstores accounted for almost all the growth, however; they were up 16%, while sales of monthly comics in comic shops, on newsstands, and in digital format remained flat. Griepp saw the graphic novel growth as evidence that the market is expanding, as more women and children find graphic novels, while Miller credited Marvel’s Star Wars comics and DC’s Rebirth event.
Whatever Happened to comiXology? Three years after the largest digital comics service was purchased by Amazon, they still have plenty going on, says comics-biz maven Rob Salkowitz, including using Amazon’s “affinity marketing” (if you liked this, you’ll like that) tools, expanding to foreign audiences, and bringing in new readers via the ComiXology Unlimited, Kindle Unlimited, and Prime Reading programs.
Continue reading “Comics Lowdown: Graphic novel sales are up, floppies are flat”