Jimmy Palmiotti and Darwyn Cooke have brewed up a new six-panel story that draws inspiration from the old Charles Atlas ads that appeared in comics starting in the 1940s. But you won’t find it at your local comic shop today — you’ll only find it in Chicago-area liquor stores.
As a part of Chicago-based Arcade Brewery’s “6 Pack Stories” line of beer, Palmiotti and Cooke’s comic appears on labels of The Adventures of Dutch Courage, “an incredibly complex Session Ale brewed with Juniper Berries and Lemon Peel,” according to the brewery’s website. Each panel of the story appears on one of the six-pack’s bottles, so you’ll want to drink them in the right order. Volume one of Arcade’s 6 Pack Stories” featured a comic by Jason Aaron and Tony Moore, and was released in 2014.
According to a post on their Facebook page, the beer will be available at three locations today, followed by distribution around Chicago by the end of the week.