Adidas and Marvel have teamed up with the Utah Jazz player and major Spider-fan Donovan Mitchell for a line of shoes inspired by the various suits worn by Spider-Man.
The “D.O.N. Issue #1” line kicks off with the traditional red-and-blue suit getting a sneaker makeover, while the Iron Spider, Stealth and of course Symbiote suits also get some love.
The “D.O.N.” in the name stands for “Determination Over Negativity.” “Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell . “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”
Mitchell, whose nickname is “Spida,” also appears in an ad for Spider-Man: Far from Home. “It made up a lot of movies I watched as a kid,” Mitchell said back in November after the death of Stan Lee, about the influence Lee and Spider-Man had on him. “It was pretty special for me to take that Spider-Man name and kind of run with it. It is an honor. He has done so much for the community and for us as kids growing up. [Lee’s] made an everlasting impact due to the comics, the movies, the ideas. He never stopped, and I think that is one thing that you can attest to his work ethic. I kind of put that into my work ethic. There’s always something, you always have to do more, he never stopped, and that was very impressive.
MARVEL’S AMAZING SPIDER-MAN: A red, blue, and white colorway with webbing detailed across the side pays homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise .
SYMBIOTE SPIDER-MAN: Shock pink, core black, white and silver, with teeth as fierce as the character. Available July 18.
STEALTH SPIDER-MAN: Black and green with glow in the dark details. Available Aug. 1.
MARVEL’S IRON SPIDER: Red and metallic gold to honor the legendary Iron Spider. Available Aug. 31.
The Amazing Spider-Man-inspired shoes arrive July 1 on the Adidas website and July 5 in stores. They’ll cost $100.