Canada-based Universal Distribution will begin directly distributing DC’s comics and graphic novels to comic retailers in January 2023. Retailers can begin placing orders through them in October.
“The DC and Universal Distribution partnership is an exciting opportunity to reach new audiences with DC’s iconic Super Heroes and Super-Villains,” said Nancy Spears, DC’s Vice President of Sales & Marketing. “Our new partnership with Universal is in line with DC’s overall strategic vision to strengthen the Direct Market and grow the number of fans who read comics worldwide.”
While Universal is based in Canada and already serves that market for comics and other collectibles, this new deal is a global agreement, according to ICv2. Universal will distribute DC product to retailers in Canada, the U.S. and other territories.
“This agreement enables us to provide retailers with the tools they need to grow their DC business,” said Angelo Exarhakos, CEO of Universal Distribution, in the press release. “Our primary focus has always been to work closely with our key partners to help retailers provide a great experience for their customers. We are huge fans of DC and are extremely excited with this new relationship between our companies.”
Interestingly, Universal is already a sub-distributor for DC through an agreement with Lunar Distribution. DC will continue to work with Lunar as well, giving retailers a choice in distribution. Diamond UK will continue to distribute DC’s periodicals and graphic novels in that market, while Penguin Random House will distribute graphic novels and collected editions worldwide through the book trade.
“This move sees DC doubling down on its distribution strategy, and further mitigating operational and supply chain disruptions,” Spears said. “DC is committed to looking for ways, together with our new partners, to better serve our fans. We remain committed to the Direct Market and look forward to growing the network of comic book retailers get the best comic books and graphic novels to fans in the most efficient and seamless manner.”