Canada-based Universal Distribution will begin directly distributing DC’s comics and graphic novels to comic retailers in January 2023. Retailers can begin placing orders through them in October.
“The DC and Universal Distribution partnership is an exciting opportunity to reach new audiences with DC’s iconic Super Heroes and Super-Villains,” said Nancy Spears, DC’s Vice President of Sales & Marketing. “Our new partnership with Universal is in line with DC’s overall strategic vision to strengthen the Direct Market and grow the number of fans who read comics worldwide.”
While Universal is based in Canada and already serves that market for comics and other collectibles, this new deal is a global agreement, according to ICv2. Universal will distribute DC product to retailers in Canada, the U.S. and other territories.
“This agreement enables us to provide retailers with the tools they need to grow their DC business,” said Angelo Exarhakos, CEO of Universal Distribution, in the press release. “Our primary focus has always been to work closely with our key partners to help retailers provide a great experience for their customers. We are huge fans of DC and are extremely excited with this new relationship between our companies.”
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