DC names Daniel Cherry III as SVP and general manager

The hire will allow Jim Lee to focus on ‘the overall DC brand.’

DC Comics has announced that they’ve hired Daniel Cherry III, who previously served as Chief Marketing Officer for Activision Blizzard Esports, as their new SVP and General Manager.

This is a new role for the company, but one that Jim Lee referenced a few weeks back. According to the report, Cherry will be responsible for business affairs, editorial, talent services, marketing, sales, brand and direct to consumer for DC. Like Lee, he’ll report to Pam Lifford, Warner Bros. global brands and experience president.

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