This is a new role for the company, but one that Jim Lee referenced a few weeks back. According to the report, Cherry will be responsible for business affairs, editorial, talent services, marketing, sales, brand and direct to consumer for DC. Like Lee, he’ll report to Pam Lifford, Warner Bros. global brands and experience president.
The report also says that this will free up Lee to “to take on expanded responsibilities surrounding the overall DC brand.”
The news follows several recent changes at DC, starting when Dan Didio left in February. Lee and Didio served as co-publishers at DC prior to his exit. More recently, DC went through a series of layoffs right before their big DC FanDome event.
Prior to his new job at DC, Cherry served in several marketing roles at various companies, including not only Activision but also the New Jersey Devils, Diageo and the New York Cosmos soccer team. You can read more about his overall background in this Forbes interview from last year.