Tag: Ad Populum

Universal Distribution + Ad Populum complete the purchase of Diamond; begin layoffs

It’s official now: Universal Distribution and Ad Populum, the second-place bidders in the Diamond bankruptcy auction, have completed the purchase of several Diamond assets, including the comics distribution business and Alliance Game Distributors.

Universal will take home Alliance Game Distributors, while Ad Populum gets Diamond Comic Distributors, Diamond Book Distributors, Diamond Select Toys & Collectibles, Collectible Grading Authority and other related assets. Diamond UK remains separate from this sale process.

“We are thrilled to officially welcome Alliance into the Universal Distribution family,” said Angelo Exarhakos, president and CEO of Universal Distribution. “This acquisition marks a transformative step forward in our mission to deliver exceptional service and value to retailers and publishers across North America. By combining Alliance’s respected legacy and expansive network with Universal’s operational strengths and innovation-driven approach, we are poised to elevate the distribution experience across the industry. We look forward to building on the trusted relationships Alliance has cultivated and continuing to support the growth and vibrancy of the hobby gaming community.”

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Diamond moves closer to having a new owner

The bankruptcy court approves the bid from Universal Distribution and Ad Populum, with a final closing date still pending.

It looks like Diamond is moving ever closer to having a new owner, and — surprise! — it’s not the top bidder in their bankruptcy auction.

Alliance Entertainment, “a global distributor and wholesaler specializing in music, movies, video games, electronics, arcades, and collectibles,” won the auction, which led to a bunch of drama that I’ll recount below. But after all sorts of shenanigans — is that a legal term? — the bid from Universal Distribution LLC and holding company Ad Populum has been approved by the court.

Under the agreement, Universal will acquire Alliance Game Distributors (a different company than Alliance Entertainment; things haven’t gotten that weird), and Ad Populum will acquire Diamond Comic Distributors, Diamond Book Distributors, Diamond Select Toys & Collectibles, Collectible Grading Authority and “other related assets.” Diamond UK remains separate from this sale process, and the transaction is subject to final closing.

The press release had quotes from all three entities, with Joel Weinshanker, managing director of Ad Populum, winning with the best one:

“Ever since I was young, I’ll never forget walking through the front door of my neighborhood shop and spotting those iconic Diamond Comic boxes, each one opening to reveal my dreams and ambitions,” said Joel Weinshanker, managing director of Ad Populum. “We’re incredibly excited to build on Diamond’s remarkable legacy by bringing Ad Populum’s best-in-class sales, marketing, and distribution to the next chapter.”

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