The first day of DC Comics’ FanDome event, which was held this past Saturday, garnered 22 million global views from more than 220 countries and territories, according to The Wrap.
The publication spoke with Lisa Gregorian, Warner Bros. Television Group chief marketing officer, and Blair Rich, president of worldwide marketing at Warner Bros., who came up with the idea for the event.
“We had a couple of sort of mission things in mind as we built it that were our North Stars that we never wavered from,” said Rich. “Number one, it had to be for the fans, by the fans, about the fans, and be completely fan-centric, and anything that wavered from that was not allowed. We wanted it to be accessible. That’s why it was free. It was a global event translated into nine languages and we wanted it to feel like a major moment.”Continue reading “Comics Lowdown | Warner Bros. shares details on DC FanDome’s reach”