Comics Lowdown: Businessman wins against Marvel, DC Comics to use  the word ‘superhero’

Plus: assistant principal fired for Pepe the Frog book, new Madefire/DC Comics digital deal, and the hunt for H. G. Peter photos

When Graham Jules (pictured above) wrote his book, Business Zero to Superhero, he had no idea he would end up in a battle against the two largest comic publishers in the world. When his book was about to be published in 2014, he received a letter from Marvel and DC Comics claiming the word infringed on their jointly owned trademark since 1979. Jules, who also studies law, decided to represent himself in the case. A two-and-a-half year legal case ensued and this week, the two comic giants decided to drop the case for “commercial reasons.” The entrepreneur estimates that he spent a total of £200 and 200 hours in writing letters.

“This is an amazing result. It shows that even the little guy can achieve something with determination.”

It will not be surprising if his next book is about being a superhero of trademark cases.

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