Tom Bondurant dives into a classic issue of DC’s ‘Dollar Comics’ line that helped inspire the architect of Marvel’s ‘Heroes Reborn’ event.
As part of our round-robin Heroes Reborn [2021] coverage, I learned that writer Jason Aaron’s first superhero comic book was August-September 1979’s World’s Finest Comics #258. Back then it was part of DC’s “Dollar Comics” line, boasting 68 pages’ and five features’ worth of colorful characters. In his newsletter, Aaron says
I fell in love with these books, in part because they didn’t just give me one story, but instead gave me a taste of an entire world of characters and adventures and history that was out there waiting for me. The sort of gargantuan super-world that would come to consume a large portion of the rest of my life. […] In other words, I think I’ve been primed from the beginning to want to build my own world of superheroes. And HEROES REBORN is maybe as close as I’ll ever come to doing exactly that.
It will surprise none of you to learn that I also read World’s Finest Comics regularly as a kid, especially during the Dollar Comics phase. (It lasted over five years and almost 40 issues, from April-May 1977’s #244 through August 1982’s #282; and a Green Arrow/Black Canary backup continued for a couple of issues past that.) Although the Dollar Comics line was largely an experiment in marketing and economics of scale, World’s Finest was pretty impressive among the company’s late-1970s output.
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