DC Comics and Webtoon have announced a partnership that will bring DC’s characters to the popular webcomics platform.
According to the press release, these will be “standalone series” that “will appeal to all fans, without the need to know or read any previous stories,” but they will be set in the DC Universe.
“DC is excited to introduce our iconic characters to a new generation of fans worldwide,” said DC General Manager Daniel Cherry III. “We’ve been working closely with the Webtoon writers and artists to adapt our characters and stories to Webtoon’s mobile format. Our shared goal is to create fun and compelling DC stories that all readers will enjoy. This partnership is yet another example of DC’s ambition to ‘meet fans where ever they are’ and continue sharing DC fandom. ”
In a recent interview with The Hollywood Reporter, both Cherry and DC CCO Jim Lee spoke about both reaching new fans digitally and expanding globally, two things this deal will afford them. The release notes (in the first paragraph, even) that information on local language translations will be coming soon, which is something that’s important to Webtoon and their audience.
Plus, it’ll be cool to see Superman and Wonder Woman right there next to Lore Olympus.
“I’m so happy Webtoon is able to work with DC on bringing unique stories to our platform,” said Webtoon CEO Ken Kim. “Webtoon is a great bridge to a huge worldwide audience of young comic fans, and DC is home to some of the greatest Super Hero stories on the planet. The potential to express famous IP through our platform, which is mobile native and focused on ease of access – is super exciting.”
No release dates or specific DC properties were mentioned in the release — just the promise that more information would be coming soon. DC isn’t the first American publisher to team up with Webtoon — Archie Comics announced a partnership with them last fall.