Mail Call | Scout Comics combines trading cards + digital comics with Comic Tags

Check out news and announcements from Marvel, Image, First Second, Dark Horse and more.

Mail Call is a roundup of the announcements we’ve received from comics publishers in our mailboxes recently that we haven’t already covered. Hit the links for more information.

Scout Comics has announced a new digital publishing initiative called Comic Tags, which they describe as “a  way to both distribute and collect digital comic books that addresses some of the biggest problems that comic publishers and comic collectors face.”

These comic/trading card hybrids are limited edition collectible cards, but the kicker is that each of them comes with a scratch-off code to download a PDF copy of the graphic novel featured on the card.

“They’re attached to hangable backers that open, close, and look like a mini-comic book,” the press release reads. “These backers have interiors that are pulled right from the comic, giving you a glimpse at what you’re getting and a fun art piece to hang on to along with the collectible card.”

Don Handfield, a member of the Scout Comics board of directors, said, “I always felt like digital sales for comics were not near the numbers they should be. Digital comics should be for comic publishers what the CD was for the music labels or DVDs were for film studios. But digital comic sales account for less than 8-9% of overall sales industry wide. I think this is because collectors want something they can touch and feel. Collectors want to collect.”

You can find more information on them at the Comic Tags website. Scout Comics is selling several of them for $6.99 each, for titles like Mindbender, The Source, Solar Flare and more.

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Comics Lowdown: Archie goes day-and-date on ComiXology Unlimited

Covid, ComiXology, and ‘Contradictions.’

Big news from Archie Comics, which this week began releasing all its comics on the ComiXology Unlimited service the day they come out. This is the first time a publisher, other than ComiXology itself, has put its comics on the all-you-can-read platform on the publication date. The Beat has a good piece putting this move into perspective, noting that Archie has been publishing fewer single-issue comics of late, and that these comics are also available day-and-date on the free (to the user) library service Hoopla.

IDW Entertainment has set up a new initiative within its Kids, Family, and YA division that will focus on developing original material for young readers. Erika Turner has been named senior editor of original content at IDW Publishing; she comes to IDW from Houghton Mifflin Harcourt, where she was senior editor of their Versify imprint. On the IDW Entertainment side, Jeff Brustrom is the new vice president of kids, family, and animation, and Daniel Kendrick is the director of animation; both will work on developing animated properties.

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Mail Call | DC announces a new monthly digital catalog

Plus: Criminal’s ‘Cruel Summer,’ Green Lantern, a ‘Wynd’ trailer and more.

Mail Call is a roundup of the announcements we received from publishers in our mailboxes recently. Hit the links for more information.

Now that they’re using multiple distributors, it makes sense that DC Comics would launch a new means for communicating distribution information vs. just limiting it to Diamond’s Previews. That seems to be DC Connect, a new, downloadable catalog they announced this week. It contains information on upcoming comics and graphic novels, with plans to expand it to include “talent interviews, preview pages from upcoming stories, behind-the-scenes looks at projects in development, multimedia content and more.”

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